{"id":456,"date":"2020-01-09T17:46:44","date_gmt":"2020-01-09T17:46:44","guid":{"rendered":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/?page_id=456"},"modified":"2020-01-10T17:08:44","modified_gmt":"2020-01-10T17:08:44","slug":"trade-ticklers","status":"publish","type":"page","link":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/home\/part-three\/trade-ticklers\/","title":{"rendered":"&#8220;Trade Ticklers&#8221;"},"content":{"rendered":"\n<p><em>[UD_EXHIBITION_ITEM]<\/em><\/p>\n\n\n\n<p>\n\nIn 1904, Bradley was enticed by American Type Founders (ATF) to base his work in New York City. The company set him up with his own well-appointed print shop and he produced what would become&nbsp;<em>The American Chap-Book<\/em>. Below are three small advertisements for Will Bradley\u2019s Print Shop, offering pictorial designs, type displays, and \u201ca knowledge gained by thirty years of real experience.\u201d&nbsp; Bradley stopped working with ATF after two years, but continued to maintain his New York studio. He changed the name of his business to Will Bradley\u2019s Art Service for Advertisers and ran it for another ten years. The catalogs on display represent a sample of Bradley\u2019s typographic and design layouts. Several feature his \u201ctrade ticklers,\u201d cartoonish images of people he describes as \u201cquaint and fanciful picturings which arouse interest in advertising.\u201d&nbsp; Bradley\u2019s catalogs boast of over 2,000 designs that can be ordered in any size.\n\n<\/p>\n\n\n\n<p><em>[UD_EXHIBITION_ITEM]<\/em><\/p>\n\n\n\n<p><em>[UD_EXHIBITION_ITEM]<\/em><\/p>\n\n\n\n<p style=\"text-align:left\"> [no image] <strong>Catalog,\u00a0<\/strong><em><strong>Will Bradley\u2019s Art Service for Advertisers<\/strong><\/em><strong>, circa 1914 <\/strong><\/p>\n\n\n\n<p><em>[UD_EXHIBITION_ITEM]<\/em><\/p>\n\n\n\n<p>\n\nBradley occasionally produced instructive work for others involved in the advertising business.&nbsp;<em>System<\/em>, \u201cthe magazine of business,\u201d featured four articles by Bradley between 1912 and 1913. The issue on display here contains the article \u201cLabels and Wrappers,\u201d with both text and images by Bradley. His other contributions to&nbsp;<em>System<\/em>&nbsp;addressed shopfronts, Christmas store decorations, window cards, price tickets, and announcements.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[UD_EXHIBITION_ITEM] In 1904, Bradley was enticed by American Type Founders (ATF) to base his work in New York City. The company set him up with his own well-appointed print shop and he produced what would become&nbsp;The American Chap-Book. Below are three small advertisements for Will Bradley\u2019s Print Shop, offering pictorial designs, type displays, and \u201ca [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":443,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"page-exhibition.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-456","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/wp-json\/wp\/v2\/pages\/456"}],"collection":[{"href":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/wp-json\/wp\/v2\/comments?post=456"}],"version-history":[{"count":4,"href":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/wp-json\/wp\/v2\/pages\/456\/revisions"}],"predecessor-version":[{"id":558,"href":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/wp-json\/wp\/v2\/pages\/456\/revisions\/558"}],"up":[{"embeddable":true,"href":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/wp-json\/wp\/v2\/pages\/443"}],"wp:attachment":[{"href":"https:\/\/exhibitions.lib.udel.edu\/will-bradley\/wp-json\/wp\/v2\/media?parent=456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}