Everyone has a memory or story involving Jell-O, America’s first fun food. But how did it become “America’s Most Famous Dessert”? The makers of Jell-O successfully adapted to American tastes for over a century, aided by shrewd advertising. Advertisers gave Jell-O broad appeal, depicting it as both exotic and familiar, appropriate for a family dinner or a gala event, and suitable for simple desserts as well as imaginative culinary creations.

Curated by Elizabeth Jones-Minsinger.