Marketing to (and with) Children


Children were popular targets of Jell-O marketing campaigns. Because gelatin desserts were easy to make, they were a good introduction to cooking and other aspects of homemaking. By the early 1900s, advertisers aimed to bring mothers and children together in the preparation process, a shared activity that also began the child’s culinary education. Jell-O could also be fun. Children could play with jiggly gelatin dishes without fear of punishment.