Competing for Customers


Introduced in 1897, Jell-O soon captured a large share of the gelatin market with its national advertising campaigns. In this advertisement, General Foods Corporation focused on the quick preparation of its product. Now cooks did not need to wait for their water to boil when preparing Jell-O!

Royal Gelatin took advantage of customer concerns about the purity and freshness of their food. In this 1934 advertising booklet, the company compared the delicious aroma of its product to the unpleasant odor of "ordinary gelatin desserts." Royal also highlighted their product's fresh flavor, the result of rapid delivery to local grocers.