Celebrity Endorsements

 

Royal Dessert Recipes. Standard Brands, Inc., circa 1940s.
Royal Gelatin. Royal Dessert Recipes. Standard Brands, Inc., circa 1940s.
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Several companies used celebrity endorsements to promote their products. Royal Gelatin was endorsed by actress and dancer Ginger Rogers in the 1940s. Entertainer Jack Benny was a spokesman for Jell-O for over a decade, while Jell-O sponsored the Jack Benny Show on the radio from 1934 to 1944.

Jack and Mary’s Recipe Book. General Foods Corporation, 1937
Jell-O Gelatin. Jack and Mary's Recipe Book. General Foods Corporation, 1937.
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“Jack & Mary Go to a Kitchen Party.”Jack and Mary’s Recipe Book. General Foods Corporation, 1937
"Jack and Mary Go to a Kitchen Party." Jack and Mary's Recipe Book. General Foods Corporation, 1937.
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“I Can’t Guess, Mary!”Jack and Mary’s Recipe Book. General Foods Corporation, 1937
"I Can't Guess, Mary!" Jack and Mary's Recipe Book. General Foods Corporation, 1937.
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