The Media and the Campaign: Newspapers, Radio, and Television


Americans have always been interested in politics. As such, the media has been involved in the political process since the founding of the country, serving a valuable role our democracy and rightfully earning the nickname "the Fourth Estate."

The chief advantage of using the media to reach constituents is coverage: a single message can reach a wider audience more efficiently than other forms of political communication, such as campaign events.

Newspapers are a perennial communication tool connecting the electorate and candidates, reporting on events, introducing candidates to the voters, and running advertisements.

In the twentieth century, radio, and later television, became more important tools for direct communication with voters.