Beginning in 1895, the American Type Founders Co. (ATF) began offering a typeface based on Will Bradley’s manuscript-inspired lettering for the cover of the December 1894 Christmas Number of The Inland Printer. The typeface was announced with fanfare in The Inland Printer; ATF provided a two-color, four-page insert, printed on handmade paper, for the September 1895 issue. ATF followed up the successful product with the Bradley Outline Series. In the December 1897 issue of TheInland Printer the company boasted, “Bradley Outline is opportunely submitted as an aid to printers who desire to give their customers superior and artistic effects in color harmonies during the festive season.”
